FÉRIQUE Fund Management
A digital experience that simplifies finance (B2C and B2B)
SERVICES
Strategy
Branding & Design
Digital Experience
Content
We redesigned the FÉRIQUE Fund Management website to simplify the user experience – for both mobile and desktop – and help the NPO better position its B2C and B2B offer. Led by an experienced project manager, we drew on our expertise in performance, SEO, strategy, interaction design (UX), art direction, interface design (UI), motion design, content, front-end and back-end development, quality control and client services.
Within six months of going live, 92% of visitors were satisfied or very satisfied with the experience, evidenced by a 90% increase in engagement time and a 20% increase in the number of sessions per visitor.
RESULTS
+ 90% engagement
+ 20% user sessions
92% new platform satisfaction
A robust yet flexible technological solution
As a financial institution, FÉRIQUE needed a robust, straightforward solution to enable real-time updating of crucial fund performance data while facilitating the frequent publication of financial literacy content. The decoupled architecture we chose easily meets FÉRIQUE’s needs without overloading its IT team.
Putting users’ needs front and centre
The site had to meet two distinct yet complementary objectives – sales and support:
- To meet the needs of potential clients, who need quick access to info on FÉRIQUE Fund Management, interactivity, scannability and tools such as calculators were used to simplify a potentially daunting task.
- To meet the needs of current clients with whom the organization needs to maintain a relationship, we designed a loyalty path to foster autonomy and ongoing education.
To maximize the site’s usability, our user experience (UX) design team suggested tree testing. This allowed us to simplify the site’s structure, limit pain points and maximize SEO potential.
A digitally modernized brand image
We adapted the FÉRIQUE Fund Management brand image and modernized it by:
- Revising the primary and secondary colour palette to make it harmonious, accessible and compliant with WCAG 2.1 AA standards
- Adding illustrations to make abstract concepts more concrete
- Resetting photo direction and brand tone
An evolving site
Finally, to monitor the site’s post-launch performance, we developed a dashboard with an overview of key performance indicators. The ongoing identification of optimization points ensures our collaboration with FFM will continue to generate solid value for years to come.
