Next Gen Now - Canopy

SERVICES

Strategy

Branding and Design

Digital Experience

Content

Canopy is an ENGO that helps scale revolutionary, low-carbon, low-impact NextGen solutions to transform the linear supply chains that are destroying our world’s forests into circular ones. They had the answers, but there were still many manufacturers and potential investors who didn’t know who Canopy was or that NextGen technology existed and was ready to be catalyzed to save our Ancient and Endangered Forests.

To show the world how Canopy’s solutions can create immediate change, we put NextGen solutions on the map, literally.

We focused on highlighting Canopy’s unique technology that can help factories transition to using recycled materials, now. With Canopy as a low-carbon, low-impact circular solution broker, we no longer have to wait until tomorrow to save future generations; we can fix things today.

In 2023, we came up with Canopy’s campaign signature: NEXT GEN NOW

Execution

Armed with the domain name nextgennow.ca and a clear goal, we launched a visual roadmap to end deforestation.

By implementing the feature of “scrollytelling,” we captured the forward-facing momentum of Canopy’s 10-year plan. Users are able to feel that change is possible and that we’re all moving towards a bigger and brighter future, together.

Data visualization to spark user participation

Data visualization helps illustrate how catalyzing Next Gen fibres will save our planet’s climate, biodiversity and environment in the next decade. Future donors are able to immediately see the upsides to these circular solutions and feel that they can make a tangible difference to the world. We’d started a conversation that has sparked an uptake in user participation.

Interactivity to convey responsability

It has all come to life thanks to an interactive map which outlines the transformative changes that sustainable supply chains have on our planet’s climate-critical forests. We’ve disrupted our collective apathy and given people a way to overcome their “climate fatigue.” The message is clear: We all share one interconnected planet and it’s our responsibility to work together to keep it healthy..

Results

25% of users interacted with the map in the first month

300k € of renewed funding over three years from the the Prince Albert II of Monaco Foundation

Over 100 viewer countries