Social
Air Canada Vacations : Making Your Dreams Travel

Making dreams travel through an immersive experience

Thumb Nfc18022 Aircan Experience Web
SERVICES
  • Visual identity
  • Strategy
  • UX / UI design
  • Development

Air Canada Vacations asked us to help it reposition itself with a new brand identity that would strengthen its direct connection to customers. The new identity, launched under the signature “Make your dreams travel,” was designed to resonate with a younger segment of travellers (28 to 39).

To capture this new target's attention, we needed to tell an authentic, memorable story. Isabella's Dream is a cinematic digital experience that follows Isabella on her adventures through Italy as she searches for the coastal villa she remembers from a childhood trip. Throughout the story, which unfolded in four chapters, users could discover the Instagram, Facebook and Pinterest content that Isabella created on her journey, reflecting the multi-platform way this target researches and documents their own vacations. At the end of the story, they could enter for the chance to win their own dream vacation in Italy.

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Ipad Menu
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Ipad Contents

Results

30M impressions

190,000 visits to the microsite

+1,025% increase in Facebook engagement

55,500 unique contest participants

153,000 clicks on complementary content

2:36 average time spent on the site