Ludia
Swap humour for ambition, cuteness for maturity
Strategy
Branding & Design
Architecture
Production
Ludia has been a mobile-only game development company since 2011. At the time, they made the bold gamble to abandon consoles and focus on the future and use of mobile. We asked them to make the same bet with a complete identity overhaul.
While the majority of brands in the industry are user-focused and display identities that are in line with their product, Ludia instead adopts a conceptual imagery where the foundations are based on the ratio of the screen as well as the glow emanating from it.
The desire to highlight the achievements of Ludia’s talents is expressed through a complete reconstruction and reorganization of the office space to create a personalized and vibrant environment.
A project that swaps humour for ambition and cuteness for maturity.
Ludia expresses itself through an animated and striking typographic play in a varied and sharp colour palette. The imagery is a mix of photos and video game elements, unified through a backlit treatment.
